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ShimlaHills Rediscovered its Potential in Gulfood 2010 Exhibition

March 17, 2010
ShimlaHills Exhibit

ShimlaHills Exhibit

Last minute checking, continuously going through my list of task, talking breathlessly to an important importer were some of the last chores I now recall, while I was boarding my long flight to Dubai. My destination Dubai where ShimlaHills was set participates at the Gulfood 2010, at Dubai International Convention and Exhibition Centre (DICEC). The preparation to partake in the exhibition was planned way before hand and I must say it did genuinely pave a great help in the execution to the aim. This was our latter experience, as ShimlaHills had visited the Gulfood Exhibition organized last year. Our experience, expectation, knowledge and market value has gained a tremendous growth since we last exhibited at Gulfood 2009.

dubai

Dubai

Gulfood-2010

Gulfood-2010

As I reached Dubai, for a moment I am startled to see the change brought about in just one year. The high sky scraping buildings, the ambiance, hospitality, lets not even start talking about the shopping spree are some of the reasons that does make Dubai a traveler’s paradise. No wonder participation at Gulfood exhibition is considered a fantabulous idea. Therefore we feel proud associated with such a grand and well lavished exhibition. The exhibition was inaugurated from 21 February to 24 February 2010. I reached with the team two days earlier so that products to be displayed were ready, the stand and exhibits had to be decorated. Our mantra was less clutter, display of products on an ideal platter, perfect displays of brochures and application of informative graphics on the back.

ShimlaHills team

ShimlaHills team

On 21 February Gulfood was inaugurated, our exhibit was ready to take charge and make this as fruitful as much as we could. The new improved agro processed products included Totapuri and Alphonso Mango Pulp, fruit juice concentrates, fruit puree concentrates, fruit pulp/puree and fruit juices. Exotic fruit like passion fruit juice concentrate were also displayed. The visitors started to pour in, our team taking care of every query coming our way. The second day was same as the first potential visitors came pouring our stall. This kind of exposure on the international front helped us aim our products and promote its marketing in Gulf region. The products displayed by ShimlaHills are used for various applications like sauce, desserts, candy, ice-cream, sherbet, icing and filling for cake, pie, milkshake, fruit breads, tarts, cold fruit soup, yogurts, puddings, and in cocktails. Third and last day consecutively proved profitable as our existing customers brought along new business ventures. Last hours of the event was like icing of the cake.

products on display

products on display

Interaction with esteemed visitors

Interaction with esteemed visitors

The four days spend at the exhibition by ShimlaHills made us believe that we are here to stay for long and increase our level of success. Well we are often enlightened by our boss that a well run exhibition is an excellent way to meet a high number of customers and prospects. I think the highlight of attending this fair was the interaction face to face with the valued customer in a short span of time. As one of the leading exporter of agro processed fruit products in India, we guaranteed you with great enthusiasm that this is just the beginning of promising future.

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